There are some major movements going on in the world of sports in 2024. As a sports performance coach, I am here to shine a spotlight on the latest news in the athletic field.
Here are the top three sports trends to keep an eye on in 2024:
Top 3 Sports Trends To Watch Out For In 2024
Athlete activism
Athletes often have massive followings of dedicated fans. These days, athletes are using their platforms to speak out on social issues from racial injustice to climate change. This trend is not only continuing but intensifying in 2024.
High-profile athletes have the ability to initiate conversations, influence public opinion, and effect change. However, athlete activism doesn’t come without risks. Athletes may face backlash for speaking out about issues. However, they may equally face repercussions from fans who expect them to speak out.
By choosing to take a stand, athletes can encourage their fans to engage with critical issues.
Inclusive sports
Inclusivity in sports is gaining momentum in 2024. There is a significant focus on adapting sports to be more accessible for all ability levels. In 2024, we will see a surge of initiatives aimed at ensuring everyone can participate in sports.
This includes developing specialized equipment, creating inclusive sports leagues, and adapting existing sports facilities to be more accessible.
Sports have a powerful ability to bring people together. These efforts work to break down barriers and challenge the traditional perceptions of athleticism.
Rise in women’s sports
Women’s sports are expected to generate more than $1 billion in revenue in 2024, more than ever before. This year, we will see an unprecedented level of investment, coverage, and support for women’s sports and female athletes.
Women’s sports are attracting larger and larger audiences, from soccer to basketball. This helps to secure more lucrative sponsorship deals for athletes as well as more competitive opportunities.
For both the sports field and society at large, this trend is a win-win. It shines a spotlight on the talent and dedication of women athletes and also promotes gender equality.
In 2024, women athletes around the world will inspire the next generation of girls to pursue their athletic dreams.
